
The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it. – Ray Kroc
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Network Marketing in the Years Ahead -
Paul Zane Pilzer, renowned economist states the following about Network Marketing:
One of the most exciting things I’m seeing about this new crop of 10 million millionaires is that they are more often teachers at heart, rather than conventional business people. They are people who learn about a new product or new service and adopt it for themselves and their families—but they don’t stop there. They then go out and teach new people what they just learned.
Network marketing is both the oldest method of sales communication and also the newest. And it’s the best method we have today to change someone’s paradigm and teach them about a new product or service—a new way of doing something that they wouldn’t have gotten by reading a magazine, surfing the Internet or watching television.
Person-to-person, word-of-mouth communication represents the cutting edge of intellectual distribution. This is why we are seeing so many Fortune 500 companies jumping into the direct selling arena, and Wall Street investors such as Warren Buffet entering the business
Network marketing has grown steadily over the last 20 years, increasing 91 percent in just the last decade. With more than 13 million Americans and 53 million people worldwide involved, it is now a $100 billion global industry. Yet as impressive as this is, it’s not hard to see that the real growth in this business model has only just begun.
For one thing, demand is increasing exponentially. Because of the ever-accelerating pace of technological advancement, there is a growing flood of new products and services that desperately need their story told in the marketplace—stories which no amount of screaming TV ads or sprawling Internet pop-ups and banner ads can effectively tell.
Neil Offen, president of the Direct Selling Association states the following:
At the current rate of increase, worldwide some 200 million people will enter this industry over the next 10 years, effectively quadrupling its current percentage of the population.
Network marketing is already a force to be reckoned with—but its growth will explode in the coming decade.