Now that you have your FEN leadpages setup, how do you get eyeballs on them so you can generate leads? Unlike Field of Dream’s, just because you built it, DOESN’T mean they will come. You’re going to have to INVITE them!
It’s recommended you use a URL shortener or purchase your own domain and forward it to a specific landing page URL. If you use a URL shortener you can track the number of clicks to your landing pages.
Here are some ideas you can implement today to start driving traffic to your leadpages and start generating leads IMMEDIATELY!
Add your link with an image to your post in Facebook or any other social media platform. Make sure you “TELL” your audience, in the post, what you want them to do once they are done reading the post…i.e. Click here to learn more! You must SELL the link click in your post!
(go here for recommended image sizes for Facebook http://www.socialmediatoday.com/social-business/2017-facebook-image-sizes-cheat-sheet-infographic)
Targeted Facebook can be a cost-effective way to drive traffic to your leadpage. Facebook provides some great tools that allow you to dial-in your specific customers in your area. But there is a learning curve. If you’re going to attempt to run your own ads, it would be best to look up course that are available online and do your homework. If not, you will be spending money with no results.
If you’re in business you should have a professional email signature set up. Any response to your prospects and customers should have your link in your signature. Adding your links in the email is a HIGHLY under used and great way to drive traffic to a leadpage. The rule is, if you’re sending them to a leadpage give them something to do when they get there, like fill out a form…
If you’re having an event, whether live or online, give them a link to your landing page and ask them to click on and fill out a form with their contact information to receive a SPECIAL discount. This can be a great way to get additional customers AFTER an event.
Add the link to your personal or business website offering a SPECIAL discount if they click the link and fill out the form.
I am sure there are other methods to drive traffic to your landing page. If you have something that’s working, please share in the comments below.